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                              EARLY JULY 2020 ISSUE                    Volume 16, No. 13                    Published Online Since 2005                  

The Future of Commerce:
Preparing Your CPG Business for the
"New Normal"

As the ongoing global pandemic has upended our lives, it has also disrupted business at an unprecedented level. Organizations around the globe are facing significant supply chain disruptions combined with dramatic spikes in demand. Many are also temporarily shuttering physical stores and shops, making e-commerce their primary sales channel. It’s now more important than ever to have a robust e-commerce platform to help you meet the evolving needs of customers at speed and scale, and to maintain a steady stream of revenue.

In this session Charles Nicholls of SAP discusses the e-commerce strategies and technologies that can help you address these challenges and prepare your business for a successful recovery. Such as:
  • What are the main factors we should consider when dealing with shifting demand?
  • What actions can we take now to address disruptions in the supply chain?
  • How can we better understand our customers’ challenges and needs as they change?
  • How does e-commerce move forward once the crisis has lifted?

Click on the screen below to view this webinar from the Spring virtual LEAD Marketing Conference:

After viewing this recording click here to see all the session recordings from CPGmatters' May 2020 virtual LEAD Marketing Conference.

"Data Strategy to Maximize Retail and CPG Digital Transformation ROI"
Webinar on July 22 at 10:00 a.m. PDT

As the “contact-less” economy is opening up, Retail and CPG industries are adapting to a new way of engaging and serving their customers. Businesses who were sitting on the fence of digital transformation have accelerated their projects to power data-driven real-time operations.

To provide a consistent connected experience and maximize the ROI of digital transformation, businesses need a responsive data platform. Join Omer Minkara, Vice President and Research Group Director, Aberdeen, and Swati Sinha, Sr. Director Product Marketing, Reltio, for the discussion on:

  • Why are businesses struggling to use data to engage with their customers?
  • How can a connected consumer view help retail & CPG hyper-personalize their engagement across channels?
  • What are the key building blocks adopted by savvy retail & CPG businesses?

Register now

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Taking Care of Business
How One Iconic Grocer
Deals with COVID-19 

Stew Leonard’s stores are anchored in one of the
hardest-hit regions in the United States, the New York
metro area, where the shock of the pandemic is likely to
linger for years. However, the CEO expressed optimism
that the Stew Leonard’s experience – an iconic one for
consumers and a company culture that has been
praised by management experts – will snap back to its
traditional form eventually.
read the story

Artificial Intelligence and Machine Learning
Help CPG Redefine Digital Business

CPG companies must adapt to the new normal and become more reliant on digital channels. Doing so will enable them to deliver on their brand promise during this challenging time.
read the story

Five COVID-19 Changes Can Help Brands Grow Market Share  

“We’re all in this together.”  “We’ll get through this and emerge stronger.” Are these messages helping brands – not just in the moment, but also with the future in mind?            
read the story

Learning from the Great Recession:
The Power of a Coupon Marketing Strategy

If past behaviors are the best predictor of future actions, look at the 2008 financial crisis to see what a coupon marketing strategy could mean during a pandemic.
read the story

COVID-19 Is Changing Eating Habits
Of Young Millennials in the UK

New research from Mintel reveals that a quarter (25%) of young British Millennials (aged 21-30) say that the COVID-19 pandemic has made a vegan diet more appealing.       
read the story

Can a Box of Pancake Mix Be Racist? 

The Quaker Oats Company, a PepsiCo subsidiary, announced plans to do away with long-established Aunt Jemima brand that displays imagery many see as racist.            
read the story


CBA Launches CPG Speaks…..GS1 US Controls Color and Size Codes…..More Pantry Loading…..COVOD-19 Shaping Organic Industry…..Global Food Market Booming…..FMI’s Feeding Assistance Toolkit 
read the stories

Only Two Speaking Slots Still Available
In the Summer (August 12) Edition of CPGmatters'
Virtual LEAD Marketing Conference

Because of the tremendous reception received by our May Virtual LEAD Marketing Conference, CPGmatters has decided to add a summer LEAD event on August 12.

LEAD is an all-day, online virtual event that allows 500 Industry Professionals to attend without leaving their home or office, and is the only Virtual Conference for CPG Retailers and Manufacturers covering all aspects of Loyalty, Engagement, Analytics & Digital Applications.

LEAD is the opportunity for top solution providers to reach hundreds of manufacturers and retailers in supermarket, drug, mass, discount, convenience, and club channels. Speaker/ Sponsors can present the ways in which their sophisticated marketing strategies and new and emerging technologies engage shoppers, analyze their behavior, and enable trading partners to improve their operations.

For more information visit the LEAD conference website, call 216-534-9933 or write to
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