EARLY JULY 2020 ISSUE Volume 16, No. 13 Published Online Since 2005
The Future of Commerce:
Preparing Your CPG Business for the
As the ongoing global pandemic has upended our lives, it has also disrupted business at an unprecedented level. Organizations around the globe are facing significant supply chain disruptions combined with dramatic spikes in demand. Many are also temporarily shuttering physical stores and shops, making e-commerce their primary sales channel. It’s now more important than ever to have a robust e-commerce platform to help you meet the evolving needs of customers at speed and scale, and to maintain a steady stream of revenue.
In this session Charles Nicholls of SAP discusses the e-commerce strategies and technologies that can help you address these challenges and prepare your business for a successful recovery. Such as:
- What are the main factors we should consider when dealing with shifting demand?
- What actions can we take now to address disruptions in the supply chain?
- How can we better understand our customers’ challenges and needs as they change?
- How does e-commerce move forward once the crisis has lifted?
Click on the screen below to view this webinar from the Spring virtual LEAD Marketing Conference:
After viewing this recording click here to see all the session recordings from CPGmatters' May 2020 virtual LEAD Marketing Conference.
"Data Strategy to Maximize Retail and CPG Digital Transformation ROI"
Webinar on July 22 at 10:00 a.m. PDT
As the “contact-less” economy is opening up, Retail and CPG industries are adapting to a new way of engaging and serving their customers. Businesses who were sitting on the fence of digital transformation have accelerated their projects to power data-driven real-time operations.
To provide a consistent connected experience and maximize the ROI of digital transformation, businesses need a responsive data platform. Join Omer Minkara, Vice President and Research Group Director, Aberdeen, and Swati Sinha, Sr. Director Product Marketing, Reltio, for the discussion on:
- Why are businesses struggling to use data to engage with their customers?
- How can a connected consumer view help retail & CPG hyper-personalize their engagement across channels?
- What are the key building blocks adopted by savvy retail & CPG businesses?
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Only Two Speaking Slots Still Available
In the Summer (August 12) Edition of CPGmatters'
Virtual LEAD Marketing Conference
Because of the tremendous reception received by our May Virtual LEAD Marketing Conference, CPGmatters has decided to add a summer LEAD event on August 12.
LEAD is an all-day, online virtual event that allows 500 Industry Professionals to attend without leaving their home or office, and is the only Virtual Conference for CPG Retailers and Manufacturers covering all aspects of Loyalty, Engagement, Analytics & Digital Applications.
LEAD is the opportunity for top solution providers to reach hundreds of manufacturers and retailers in supermarket, drug, mass, discount, convenience, and club channels. Speaker/ Sponsors can present the ways in which their sophisticated marketing strategies and new and emerging technologies engage shoppers, analyze their behavior, and enable trading partners to improve their operations.
"In Search of Lower Prices"
GroceryStories.com is a collection of news and views about food and drink plus grocery trivia, new products, trends, videos, tweets and more. Click Here to read the latest Grocery Story, In Search of Lower Prices.