CPG WEBINAR
Next Generation Loyalty
In Food Retailing

An overview of the state of the loyalty landscape in the food industry by Graeme McVie, Chief Business Development Officer at Precima, with an emphasis on:

  • The shopper's and retailer's perspective on loyalty in the food industry
  • A model that you can adopt to pursue next-generation loyalty
  • Steps you can take today to achieve next-generation loyalty.

Click on the screen below to view this presentation from our Spring 2018 Virtual LEAD Marketing Conference:















After Listening, Click Here to See All the Recordings from Our May 2018 Virtual LEAD Marketing Conference


                             MID-JUNE 2018 ISSUE                    Volume 14, No. 12                    Publishing Since 2005                  
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CPG WEBINAR
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:

























CPG ALERTS

PATH TO PURCHASE DAY
Tuesday, June 19

The Path to Purchase Institute owns the industry's #1 resource for successfully marketing to shoppers...and for one day only we're giving you full access.

Sign up to gain free entry to leading research, insights and data focused on strategies and best practices for winning on the path to purchase, including:

  • Retailer Profiles. Find information on 32 key retailers across multiple channels.
  • Image Vault. View 100,000+ images of displays & signage, manufacturer packaging and miscellaneous promotional activities.
  • Retail Marketing Tactics. Explore a database comprised of FSIs, circulars, digital and mobile marketing efforts and more.
  • Trends/Seasonal Catalog. Dive into specific retail merchandising efforts for Back to School, Halloween, Super Bowl and more.

Sign up today at: https://p2pi.org/P2Ppass


PATH TO PURCHASE EXPO
October 2-4 at the Minneapolis Convention Center

Path to Purchase Expo (P2PX) is the destination for getting ahead of tomorrow’s shoppers. Join us at the world’s largest gathering of shopper-centric professionals focused on the ever-evolving path to purchase landscape.

P2PX empowers professionals to make community connections, find inspiration, learn from industry leaders and collaborate on common challenges and ideas.

Keynote addresses from Forrester, The Mom Complex and Ahold Delhaize will headline a program that will dive into topics like shopper marketing strategy, loyalty & personalization, AI, VR & beyond, omnichannel, the future of shopping and more.

The exhibit floor will feature cutting-edge solution providers, Design of the Times Gallery showcases, Retail Innovation Lab and our new Thought Bubble.

Register today! For more information and event details visit www.path2purchaseexpo.com










INSIDE
INFORMATION
ABOUT
GROCERIES

Grocery Stories to Entertain & Inform

GroceryStories.com is a light-hearted and amusing collection of news and views about the world of grocery plus grocery trivia, new product reviews, videos, tweets and more.

Click Here to read the latest grocery story, "Inside Information about Groceries"


SIAL PARIS
October 21-25 at the Parc des Expositions de Paris Nord Villepinte-France

Don’t miss SIAL Paris 2018!  The world's largest international marketplace for foodservice professionals seeking inspiration will take place October 21-25, in Paris, France.

Over 150,000 professional visitors and over 7,000 French and international exhibitors from 109 countries will display their foodstuffs at SIAL Paris, ranging from ingredients to processed products, including fresh produce. Discover products from all over the world, see the latest culinary trends, and attend culinary demonstrations.

To register for your visitor badge and save 15%, click here.



Now Available: STI's Fourth Book,
Digital Disruption in CPG & Retail

Digital Disruption is the use of
new technologies -- such as
virtual reality, augmented
intelligence, and blockchains --
to improve traditional processes
and procedures. Coming to
grips with digital disruption
begins by understanding its
impact and implications.

This new book from the
Shopper Technology Institute
aims to be your guide, featuring
essays by thought leaders and
solution providers that outline
the new processes and proce-
dures so that merchants and
marketers can chart a new path
in today's rapidly-changing
marketplace.

Paperback and Kindle versions
of the book are available through
Amazon; click here for more details.












SHOPPER MARKETING
Making Connections
Frito-Lay Scores
By Personalizing
Consumer Experiences    

It can be difficult for a brand to personalize
consumer experiences when it sells more than 18 million units a day as Frito-Lay does. But given how digital technology has changed the expectations of customers who’ve become used to everything being individualized for them, the PepsiCo-owned salty-snack leader has embraced that challenge with determination – and growing success.
read the story

PRODUCTS & SOLUTIONS
Clorox Touts Cleanliness as New Brand Positioning

Not too long ago, Clorox focused on generating and manipulating data as the key for its next-generation marketing. Squeaky clean is the new mantra.
read the story

DIGITAL SOLUTIONS
Augmented Reality: Key Considerations for Marketers

Trading partners want to improve the shopping experience to better engage and convert customers. AR could be a way to accomplish that goal.
read the story

COUPONS 
Coupons Influence, Alter Purchasing Behavior: New Study

Among shoppers who use coupons, more than eight of ten (83 percent) report that coupons were a reason for differences in purchasing behavior
read the story

INTERNATIONAL
Alternative Food to Step on the World Stage at SIAL Paris 

A mini-revolution is shedding new light on what we put on our plates and reinventing the way we feed ourselves. Call it Alternative Food.
read the story

RETAIL TRENDS
Are Retailers Short-Changing National Grocery Brands?  

A study from Acosta finds that shoppers overwhelmingly prefer national brands and that pushes toward private labels might be undermining their effectiveness.    
read the story

MARKET WATCH

CPG Growth Strategies…..Inside Food…..Transparency Drives Growth…..New GMA President…..Don’s Compliance  Management…..Supply Chain Award for ICIX  
read the stories