Multi-Dimensional Use of Data
& Analytics in CPG Marketing
Data and analytics has become a marketer’s most powerful tool. Without knowing how to leverage your consumer data, your recommendations are just guesses.
Take a peek behind the curtain with Luckie to see how to turn insights into revenue by learning how brands like Brown-Forman, Cetahil and Little Debbie leveraged data and analytics to drive demand in the CPG marketplace.
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MID-APRIL 2018 ISSUE Volume 14, No. 8 Publishing Since 2005
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics
In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.
The presentation covers:
- How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
- Identification of unique customer signals and behaviors hidden in sales orders.
- Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
- Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.
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2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE
Influencing the Connected Shopper:
Integrating Insights & Analytics
To Drive Growth
May 7-9 at the Gaylord Opryland in Nashville
This year’s CMA Conference will take place May 7-9, 2018 at the Gaylord Opryland, Nashville, TN. The conference features breakout and keynote presentations, networking opportunities, introductions to new tools and solutions, and so much more! It is designed to provide attendees with an unparalleled experience. Meet with your category management and shopper insights peers to help grow your business, and network with other attendees so you are ready to Connect + Gain Insight + Prosper in 2018!
SHOPPER INSIGHTS & RETAIL ACTIVATION
June 13-15 at the Westin Chicago River North
In an age where Amazon, Apple and Walmart are dominating, how will you survive?
You need two things – breakthrough customer insights and innovative activation strategies for retail. Shopper Insights & Retail Activation delivers.
Featuring industry disruptors – including Warby Parker, PepsiCo, Boxed, Coca-Cola, Walmart, Code Eight, Mars Wrigley, Kellogg, Kraft Heinz, LEGO, The Home Depot, Macy’s, Google & more – Shopper Insights & Activation covers the most critical topics to help the industry navigate the changing landscape of online and offline retail.
BRAND NAMES GO ROGUE
Grocery Stories to
Entertain & Inform
is a light-hearted and
amusing collection of
news and views about
the world of grocery plus grocery trivia, new product reviews, videos, tweets & more.
Click Here to read the latest grocery story, "Brand Names Go Rogue"
Virtual LEAD Marketing Conference
Streaming Live Thursday, April 26
CPGmatters' 13th LEAD Marketing Conference is a virtual event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement, Analytics and Digital Applications areas.
Attend all day, or just log in for the sessions that interest you.
Sessions will include:
- Beyond Amazon: Building a Diversified E-Commerce Retailer Portfolio
- Next Generation Loyalty in Food Retailing
- Back-to-Basics: TPM Business Value
- Reverse Engineering Amazon's Product Search Algorithm to Expand Brand Visibility & Drive Channel Sales Growth
For your complimentary LEAD registration, click here. (Even if you can't attend the live event, register and receive links to all session recordings and supplementary materials)
The Largest Food Innovation Trade Show In North America
May 2-4 at the Montreal Convention Center
Come and discover the latest food trends and innovations! The Salon International de l'Alimentation (SIAL), the largest food innovation observatory in North America, will take place in Montreal, one of the most influential food cities where the European flair meets the North American culture, May 2nd to May 4th. This international trade show is dedicated to the agri-food industry, food retail, food processing, hotels, restaurants, institutional and commercial catering.
Kelloggs Advises CPGs
To Begin Direct-to-Consumer Sales
eCommerce will be delivering 50 percent of CPG growth
through 2025. As a result, store-based consumer packaged
goods companies need to incorporate online direct-to-
consumer sales strategies to retain their competitive edge.
D2C models have already been launched – or are being
planned for launch this year – by 44 percent of CPG companies,
says the head of eCommerce for the Kellogg Company, which operates D2C sales for its subsidiary Kashi Company, maker of granola, granola bars, and ready-to-eat cereal.
eCommerce CDTs Show Brands Are More Important
To Online Grocery Shoppers
Consumer Decision Trees can be used to design a better layout for the pages of products online, and can help consumer packaged goods manufacturers rationalize their assortments.
Counterfeiting Continues to Roil Brands and Grocers
These activities typically violate Federal, State or local laws. Coupon fraud costs CPG manufacturers hundreds of millions of dollars each year, but the problem continues.
CMA to Roll Out All-Star Speakers for Annual Conference
The Category Management Association’s impressive roster of speakers are ready for the 2018 Annual Conference scheduled May 7-9 at the Gaylord Opryland in Nashville, Tenn.
Online Purchases Are Trending Up
In Three European Countries
More consumers are researching and purchasing CPG products online in France, Germany and the U.K, as well as in the US, says a survey that evaluated purchasing behaviors.
Death Wish Coffee Goes from Small Roastery
To Amazon’s ‘Most Wished For’ Brand
Death Wish Coffee is sold across the US in supermarkets such as Safeway, Price Chopper and others. How did a small, local startup acquire such a cult following in just six years?
Campbell’s Strategic Reorganization…..GMA to Honor Mondelēz and Kroger…..
Chef’d to Sell in Stores…..Better Food Safety for Snak King…..Brits’ Tax Diet….New Shopper Lab in Chicago