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                              EARLY APRIL 2020 ISSUE                    Volume 16, No. 7                    Published Online Since 2005                  

Creating Merchandising Magic
With Augmented Reality

Seeing is believing, especially when it comes to selling-in new retail ideas. That’s why virtual (VR) and augmented (AR) reality technologies are rapidly being adopted by the biggest names in retail, leading to greater collaboration and dollar sales.

Jenkin Lee of InContext Solutions reveals how AR is enabling sales teams to better visualize merchandising concepts with their retail partners—removing the guesswork and creating lifelike in-the-moment demonstrations of how new displays, signs, and fixturing would look in-store.. Click on the screen below to view this webinar from the Fall virtual LEAD Marketing Conference:

After viewing this recording click here to see all the session recordings from CPGmatters' November 2019 virtual LEAD Marketing Conference.

Complimentary Registration
Now Open for CPGmatters'
Virtual LEAD Marketing Conference
Streaming Live Wednesday, May 20
From 9:30 a.m. - 5:00 p.m. EDT

CPGmatters' 17th LEAD Marketing Conference is a full day, virtual event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement, Analytics and Digital Applications areas.

Attend all day, or just log in for the sessions that interest you.

Sessions are still being finalized, and will feature nine presentations by top CPG manufacturers and suppliers. Even if you can't attend the live event, register and receive links to all session recordings and supplementary materials.

Register to attend LEAD on a complimentary basis.
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What Now?
CPG Brands Evaluating Challenges
Posed by the Pandemic

Brands and retailers already are evaluating what
they may have learned from a spike in price gouging
that was expected to continue to abate as cases and
deaths in the United States appeared headed for a leveling off as soon as mid-April. Brands also are trying to understand other  lessons from consumers’ reactions and buying patterns as they adjust to government stay-at-home orders and to the prospect of a severe economic slowdown in the months ahead.
read the story

How to Meet Consumer Desire for Personalized Engagement  

Most marketers are challenged to meet consumer expectations for personalized engagement. They lack the necessary data and analytics to respond quickly to consumer behavior and intent.
read the story

Why Messaging Is Make or Break for CPG Brands 

CPG brands should be investing in new models and technologies. Messaging is still new to marketers, making it the perfect time to get ahead of competitors and learn the landscape.          
read the story

Landscape for Print and Digital Promotions Continues to Shift

Finding the best face value for their product area is key for marketers of food and non-food brands looking to gain advantage with coupon-savvy shoppers.
read the story

COVID-19’s Impact on the UK Grocery Market  

Following new social distancing measures, stores are making changes in how they operate as they react to the new norm that the coronavirus is imposing.       
read the story

Costco Is Refusing Returns on Hoarded Items

The club store operator will no longer accept returns on six items — toilet paper, paper towels, rice, water, sanitizing wipes and Lysol — that consumers have been stocking up.           
read the story


Virus Changes Shopping Habits…..Big Brands Step Up during Pandemic…..Beer and Booze for Hand Sanitizers…..Keeping Pace with eCommerce…..Management Solution to Reduce OOS for General Merchandise
read the stories

Zen and the Art of Grocery Shopping
"An irreverent and provocative look
at contemporary grocery shopping."
- Kirkus Reviews

Grocery shopping is an existential
threat to our sanity. On Sampling Day,
we have to park the car in the next
zip code. We can't find a shopping
cart without sticky handlebars.
Checkout lines are too long, but we
can't buy beer at the self-checkout.

If you're flummoxed, read this
quirky collection of stories by
John Karolefski to find tranquility -
and a zany perspective.

Check out the Introduction here; "Look inside the book" and order your copy (paperback or Kindle) on Amazon by clicking here.
''Pandemic Update: The Good, the Bad, and the Absurd" is a collection of news and views about food and drink plus grocery trivia, new products, trends, videos, tweets and more. Click Here to read the latest Grocery Story, Pandemic Update: The Good, the Bad, and the Absurd.

Many industry events have been cancelled and/or rescheduled due to the Coronavirus outbreak.

Consult the CPGmatters Calendar of Events to see the current status of all conferences and shows.