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                              MID-MARCH 2020 ISSUE                    Volume 16, No. 6                    Published Online Since 2005                  

How Brands and Retailers
Can Prevent Coupon Fraud

A panel of experts, including Curtis Jackson of Procter & Gamble, Alex Kota of Kmart, John Morgan of the ACP, and Kit Leonard of Brand Technologies, joins Beth Buresh and Jon Robertson of ICN (Intelligent Clearing Network) to discuss how to identify counterfeit coupons weeks earlier than the negative file process commonly used today.

Learn how brands and retailers are using the new nationwide real-time counterfeit coupon alert system. Click on the screen below to view this webinar from the Fall virtual LEAD Marketing Conference:

After viewing this recording click here to see all the session recordings from CPGmatters' November 2019 virtual LEAD Marketing Conference.


Early Bird Discount for the May 20th Event
Available through March 20

Only a single speaker/sponsor spot remains for LEAD, CPGmatters'Spring virtual Marketing Conference.

Scheduled for Wednesday, May 20, LEAD is the opportunity for top solution providers to reach hundreds of manufacturers and retailers in supermarket, drug, mass, discount, convenience, and club channels. Speaker/Sponsors can present the ways in which their sophisticated marketing strategies and new and emerging technologies engage shoppers, analyze their behavior, and enable trading partners to improve their operations.

LEAD is an all-day, online virtual event that allows 500 Industry Professionals to attend without spending time away from the office, and is the only Virtual Conference for Retailers and CPG Manufacturers covering all aspects of Loyalty, Engagement, Analytics & Digital Applications.

For more information visit the LEAD conference website, call
216-534-9933 or write to

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Ready or Not
Corona Beer's Experience
During Virus Outbreak
Provides Lessons
For CPG Brands

Corona beer has faced a misguided perception by some consumers that the brand is related to the coronavirus. And while the popular brew owned by Constellation Brands seems to have moved past any initial alarm by ignorant consumers, all companies can learn a valuable lesson from the frustrating episode: Every brand should be ready for a similar crisis.
read the story

Shopper Data Is the Key to Sizzling Up Long-Term Success  

With the right technology, you can use loyalty data to find more shoppers that look like your current most valuable shoppers. That’s an awesome way to grow your shopper base.
read the story

Navigating Your Way to Tech-Enabled
Revenue Growth Management 

Tech-enabled RGM can ensure a scalable and long-term sustainable approach to growth via the interplay of data engineering, data science, advanced analytics and agile tooling.          
read the story

More Grocers Discontinue Doubling Coupons

With the introduction of digital offers, price matching, and other forms of flexible electronic promotions, retailers have other ways to reduce prices to combat competitive activity.
read the story

‘World of Private Label’ Expo
Now Set for Dec. 2-3 in Amsterdam  

The world’s biggest private label trade show is getting bigger. It comes at a time when consumer attitudes are changing about food, health and beauty and household products.      
read the story

Has the UPC Outlived its Usefulness?

Most retailers and consumer brand companies will be ready to move on from the universal product code (UPC) in the near future, according to research by GS1 US.           
read the story


Coronavirus Price Gouging…..Godiva Empowers Women…..Value of Family Meals…..CBD Ignorance…..More Plant-Based Food Sales
read the stories

Zen and the Art of Grocery Shopping
"An irreverent and provocative look
at contemporary grocery shopping."
- Kirkus Reviews

Grocery shopping is an existential
threat to our sanity. On Sampling Day,
we have to park the car in the next
zip code. We can't find a shopping
cart without sticky handlebars.
Checkout lines are too long, but we
can't buy beer at the self-checkout.

If you're flummoxed, read this
quirky collection of stories by
John Karolefski to find tranquility -
and a zany perspective.

Check out the Introduction here; "Look inside the book" and order your copy (paperback or Kindle) on Amazon by clicking here.
''To Hoard or Not to Hoard?" is a collection of news and views about food and drink plus grocery trivia, new products, trends, videos, tweets and more. Click Here to read the latest Grocery Story, To Hoard or Not to Hoard?

Many Industry Events have been cancelled and/or rescheduled due to the Coronavirus outbreak.

Check with the CPGmatters Calendar of Events (updated daily) to see the current status of all events.