MID-MARCH 2020 ISSUE Volume 16, No. 6 Published Online Since 2005
How Brands and Retailers
Can Prevent Coupon Fraud
A panel of experts, including Curtis Jackson of Procter & Gamble, Alex Kota of Kmart, John Morgan of the ACP, and Kit Leonard of Brand Technologies, joins Beth Buresh and Jon Robertson of ICN (Intelligent Clearing Network) to discuss how to identify counterfeit coupons weeks earlier than the negative file process commonly used today.
Learn how brands and retailers are using the new nationwide real-time counterfeit coupon alert system. Click on the screen below to view this webinar from the Fall virtual LEAD Marketing Conference:
After viewing this recording click here to see all the session recordings from CPGmatters' November 2019 virtual LEAD Marketing Conference.
ONLY ONE SPEAKER/SPONSOR SLOT STILL AVAILABLE FOR CPGMATTERS' SPRING VIRTUAL LEAD MARKETING CONFERENCE
Early Bird Discount for the May 20th Event
Available through March 20
Only a single speaker/sponsor spot remains for LEAD, CPGmatters'Spring virtual Marketing Conference.
Scheduled for Wednesday, May 20, LEAD is the opportunity for top solution providers to reach hundreds of manufacturers and retailers in supermarket, drug, mass, discount, convenience, and club channels. Speaker/Sponsors can present the ways in which their sophisticated marketing strategies and new and emerging technologies engage shoppers, analyze their behavior, and enable trading partners to improve their operations.
LEAD is an all-day, online virtual event that allows 500 Industry Professionals to attend without spending time away from the office, and is the only Virtual Conference for Retailers and CPG Manufacturers covering all aspects of Loyalty, Engagement, Analytics & Digital Applications.
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PRODUCTS & SOLUTIONS
Corona beer has faced a misguided perception by some consumers that the brand is related to the coronavirus. And while the popular brew owned by Constellation Brands seems to have moved past any initial alarm by ignorant consumers, all companies can learn a valuable lesson from the frustrating episode: Every brand should be ready for a similar crisis.
Shopper Data Is the Key to Sizzling Up Long-Term Success
With the right technology, you can use loyalty data to find more shoppers that look like your current most valuable shoppers. That’s an awesome way to grow your shopper base.
Navigating Your Way to Tech-Enabled
Revenue Growth Management
Tech-enabled RGM can ensure a scalable and long-term sustainable approach to growth via the interplay of data engineering, data science, advanced analytics and agile tooling.
More Grocers Discontinue Doubling Coupons
With the introduction of digital offers, price matching, and other forms of flexible electronic promotions, retailers have other ways to reduce prices to combat competitive activity.
‘World of Private Label’ Expo
Now Set for Dec. 2-3 in Amsterdam
The world’s biggest private label trade show is getting bigger. It comes at a time when consumer attitudes are changing about food, health and beauty and household products.
Has the UPC Outlived its Usefulness?
Most retailers and consumer brand companies will be ready to move on from the universal product code (UPC) in the near future, according to research by GS1 US.
CPG MARKET WATCH
Coronavirus Price Gouging…..Godiva Empowers Women…..Value of Family Meals…..CBD Ignorance…..More Plant-Based Food Sales
''To Hoard or Not to Hoard?"
GroceryStories.com is a collection of news and views about food and drink plus grocery trivia, new products, trends, videos, tweets and more. Click Here to read the latest Grocery Story, To Hoard or Not to Hoard?
Many Industry Events have been cancelled and/or rescheduled due to the Coronavirus outbreak.
Check with the CPGmatters Calendar of Events (updated daily) to see the current status of all events.