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                            EARLY MARCH 2019 ISSUE                    Volume 15, No. 5                    Published Online Since 2005                  
Introducing Grocery's New Deal

Grocery Stories to Entertain & Inform

GroceryStories.com
is a light-hearted and
amusing collection
of news and views
about the world of
grocery plus grocery
trivia, new products,
trends, videos, tweets and more.

Click Here to read the latest Grocery Story, "Introducing Grocery's New Deal."
CPG WEBCAST

Developing Your Digital Toolkit

Identifying, selecting and deploying a digital toolkit that helps you navigate and manage the intricacies and complexities of eCommerce can make or break your future success. Companies are easily left behind without the proper technology stack in place.

Watch as Keith Anderson, SVP Strategy & Insights at Profitero, explains what capabilities, solutions, tools and vendors compose the eCommerce ecosystem, what questions should you ask when building your capabilities & technology stack, amd how to identify and select vendors that align with your needs and business objectives.

Click on the screen below to view this webinar:













After viewing this recording click here to see all the session recordings from CPGmatters' November virtual conference.
CPG ALERTS

MATTEL TRANSFORMS MANAGEMENT OF TRADE CONTRACTS AND PROMOTIONS

Mattel is taking on the challenges of the toy industry – stagnate category growth, higher material costs, shrinking shelf space, ecommerce – to preserve its iconic brand portfolio. One strategy includes transforming how its trade contracts and trade promotional spending are planned and managed with retailers around the globe.

Read how Mattel is evolving its Trade Promotion Management processes to improve profitability and collaboration with retailers both today and in the years to come.

READ THE ARTICLE.



54th ANNUAL
WMU FOOD MARKETING CONFERENCE
March 26-27 in Grand Rapids, MI

Join us for the fastest growing food industry conference on March 26-27, 2019, in Grand Rapids, Michigan. The 54th Annual WMU Food Marketing Conference: An Industry in Transformation features speakers from Kroger, Pinterest, SAP, Boxed.com and more!

Click here for more information.












PATH TO PURCHASE SUMMIT
May 15-17, Ft. Lauderdale Marriott Harbor Beach Resort & Spa

Path to Purchase Summit (P2PSummit) 2019 is unraveling the complexity of today’s commerce through collaboration.

Today's "always-on" shopper is changing how you do business, it is critical to find new partnerships and channels to build experiences that connect with consumers. P2PSummit brings together retailers, consumer goods marketers and solutions providers to collaborate for success.

This year’s agenda includes an opening kick-off reception, keynote addresses, concurrent track sessions focused on collaboration, transparency and omnichannel experience. Plus, the Shopper Marketing Celebration on Thursday evening honoring the 2019 Hall of Fame honorees and the Shopper Marketing Effie Awards.

Registration is now open for qualified retailer and consumer goods marketers! Visit our website to request your invitation: www.path2purchasesummit.com



SIAL CHINA
May 14-16 at SNIEC in Shanghai

Don’t miss the 20th edition of Asia's Largest Food Innovation Exhibition, featuring over 4,300 exhibitors showcasing products across 21 market sectors. This year's show will again take place at the Shanghai New International Expo Centre, May 14-16, 2019.

SIAL China, the world’s fourth-largest food show after SIAL in Paris, Anuga in Cologne and Gulfood in Dubai, sets the benchmark for overseas companies stepping into Asia and China, as well as providing valuable market insights, trends and innovations of the regional food industry.

To register for your visitor badge or get more information, visit www.sialchina.com.




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Incorporating
DIGITAL SOLUTIONS
What's New?
Johnson & Johnson Touts Innovation
To Fend Off Start-Up Competitors

Digitization continues to roil the CPG business by enabling nimble start-up companies to chip away at the business of traditional powerhouse companies like Johnson & Johnson, the global marketer of over-the-counter (OTC) medications and beauty brands. These new companies can launch businesses much more easily and faster than ever before. Johnson & Johnson is competing effectively with them by following five key principles.
read the story


CPG VIEWPOINTS
What Scan-Based Trading Means to the CPG Supplier

The added visibility to shopper selection and reduced out-of-stocks result in added sales volume, increased shopper engagement and many other benefits of SBT.
read the story


COUPONS
The Industry Strikes Back against Fraud

CPG brands and retailers are more willing to prosecute coupon fraud than five years ago because they have a better understanding of what fraud does. It hurts all participants.    
read the story


SHOPPER MARKETING 
WMU’s Annual Food Marketing Conference Coming Up

The food industry is confronted with a transformational revolution. Trading partners can learn about strategies to deal with these dramatic changes at WMU’s annual conference.
read the story


INTERNATIONAL
Mondelēz International Tightens Grip on Snack Categories

Three of four consumers around the world are snacking daily. That’s good news for Mondelēz International, the self-proclaimed leading snacks company in the world.
read the story


RETAIL TRENDS
Why Is Shelf Management Getting Short Shrift
In Supermarkets?

Manufacturers allocate about $100 billion to trade spending each year, while shelf management gets only about $300 million. Why? What can be done about it?  
read the story


CPG MARKET WATCH

P&G’s Brand Building Expertise…..Kimberly-Clark Embraces Digital Marketing…..Category Management Training from CMA…..New Grocery Supply Chain Guide…..Food Recalls Prompt New Solutions 
read the stories