Using AI to Personalize the Grocery Shopping Experience

With increasing competition from both pure play and non-traditional retail giants, independent grocers and regional chains need to constantly evolve to increase shopper retention and grow the bottom line. The key to retention and growth is personalization: delivering the right offer, to the right shopper, at the right time.

In this presentation from the November 2017 virtual LEAD Marketing Conference by Merrick Rosner of AppCard, you will learn how artificial intelligence and machine learning technology are giving independent grocers and regional chains the power to automate and personalize their marketing communications like the big guys. Click on the screen below to view this presentation:

After Listening, Click Here to See All the Recordings from Our November 2017 Virtual LEAD Marketing Conference


STI's Fourth Book,
Digital Disruption in CPG & Retail

Digital Disruption is the use of
new technologies -- such as
virtual reality, augmented
intelligence, and blockchains --
to improve traditional processes
and procedures. Coming to
grips with digital disruption
begins by understanding its
impact and implications.

This new book from the
Shopper Technology Institute
aims to be your guide, featuring
essays by thought leaders and
solution providers that outline
the new processes and proce-
dures so that merchants and
marketers can chart a new path
in today's rapidly-changing

Paperback and Kindle versions of the book are available now
from Amazon; click here for details.

                                EARLY MARCH 2018 ISSUE       Volume 14, No. 5                            Publishing Since 2005                  
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Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:

March 12-14 in Chicago

The new Path to Purchase Summit (P2PSummit) exists to re-imagine the future of commerce in today’s transformational retail environment. With laser-focused content, applied learning and sophisticated solutions, P2PSummit is where leaders choose to learn what lies ahead on the path to purchase.

Six main stage keynotes from:
  • Ashley McCollum, General Manager, Tasty, BuzzFeed
  • Jamie Kieffer, Managing Director, Client Strategy, Edelman
  • Ted Souder, Head of Retail, Google
  • Art Sebastian, VP, Digital Shopping & E-Commerce, Meijer
  • Adam Holyk, SVP & Chief Marketing Officer, Walgreens with Wendy Liebmann, Founder, CEO & Chief Shopper, WSL Strategic Retail
  • Panel discussion led by Nicky Jackson, Founder & CEO, RangeMe and featuring Rachel Vegas, Chief Merchant, Brandless

30+ panel discussions, case studies and seminars exploring e-commerce, digital, retail innovation, shopper marketing best practices and more.

Shopper Marketing Effies and Hall of Fame Awards – the only combined event celebrating the most effective integrated marketing campaigns and top talent in the shopper marketing industry.

Only P2PSummit is backed by the member community of the Path to Purchase Institute, the most trusted and reliable source for connecting thought-leaders and facilitating the sharing of industry insights.

Learn more and register today

June 13-15 at the Westin Chicago River North

In an age where Amazon, Apple and Walmart are dominating, how will you survive?

You need two things – breakthrough customer insights and innovative activation strategies for retail. Shopper Insights & Retail Activation delivers.

Featuring industry disruptors – including Warby Parker, PepsiCo, Boxed, Coca-Cola, Walmart, Code Eight, Mars Wrigley, Kellogg, Kraft Heinz, LEGO, The Home Depot, Macy’s, Google & more – Shopper Insights & Activation covers the most critical topics to help the industry navigate the changing landscape of online and offline retail.

Click here for more information.


Grocery Stories to Entertain & Inform

is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia, new product reviews,
videos, tweets & more.

Click Here to read the latest grocery story, "We Need a Grocery Olympics."

In Chicago, IL

Today's shoppers have complete control of their retail experience, so understanding their behavior is vital for success.

That’s why Path to Purchase Leadership University (P2PLU), the only integrated end-to-end curriculum successfully building shopper-centric knowledge, has created the Shopper Marketing Bootcamp to deliver a prescribed roadmap for success.

Over two days you'll uncover best practices for driving shopper engagement and walk away with:
  • Solutions to your specific pain points.
  • Proven methods for developing and executing effective strategies and programs.
  • The opportunity to earn your shopper marketing designation.

Shopper Marketing Bootcamps are the only place to get specific content you need to meet your individual needs.

With five opportunities available in 2018, it's time to invest in your future. Learn more today!

The Largest Food Innovation Trade Show In North America
May 2-4 at the Montreal Convention Center

Come and discover the latest food trends and innovations! The Salon International de l'Alimentation (SIAL), the largest food innovation observatory in North America, will take place in Montreal, one of the most influential food cities where the European flair meets the North American culture, May 2nd to May 4th. This international trade show is dedicated to the agri-food industry, food retail, food processing, hotels, restaurants, institutional and commercial catering.

For information on exhibiting or attending, visit www.sialcanada.com or contact us at info@sialcanada.com.

Influencing the Connected Shopper:
Integrating Insights & Analytics
To Drive Growth
May 7-9 at the Gaylord Opryland in Nashville

This year’s CMA Conference will take place May 7-9, 2018 at the Gaylord Opryland, Nashville, TN. The conference features breakout and keynote presentations, networking opportunities, introductions to new tools and solutions, and so much more! It is designed to provide attendees with an unparalleled experience. Meet with your category management and shopper insights peers to help grow your business, and network with other attendees so you are ready to Connect + Gain Insight + Prosper in 2018!

For more information, click here.

Meal Kit Mania
Chef’d Grows Meal-Kit Business
By Partnering with Brands and Grocers

Chef'd is working with major brands
including Campbell, Coca-Cola, Nestle
and others to serve as the “buy button”
for recipe kits on the CPG companies’
websites. For supermarkets, Chef’d
makes about a half-dozen different meal
kits available for in-store purchase. The advantage in working with these trading partners is that Chef’d has been able to scale up to meet the industry’s biggest demands in a meal-kit sector that is exploding.
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It’s More Than Small Potatoes at Idahoan Foods 

The savvy use of data and innovative products like Applewood Smoked Bacon Mashed Potatoes combine to form a winning recipe for success at the enterprising company.
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It Takes a Village to Raise a Business in Value Channels

The business case for investing in dollar stores and discount grocers almost writes itself. So, why are many CPG manufacturers reluctant to invest in these value channels?
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Right Media Mix Can Satisfy
Consumer Demand for Savings 

Consumer packaged goods companies that strike the right balance of print and digital media can expect improved results in a transforming CPG environment.
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PLMA Trade Show to Exhibit Growth
Of European Store Brands

The popularity of private label products keeps growing across Europe. The quality of these innovative store brands will be on display at the PLMA trade show in Amsterdam. 
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No Joke – Walmart Asks CPGs for Higher Priced Products  

Walmart is well known for its long-standing commitment to low prices. But the chain has begun encouraging vendors to provide higher-priced items to sell on Walmart.com.   
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Hormel’s Broker of the Year…..Stir It Up for Nutrition and Food Safety…..Marketing "Creepy Brands"….. Pepe’s Food Safety Solution…..Speakers for Next Loyalty Expo    
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