Cows Aren't Happy?
Udder Nonsense! is
a light-hearted and
amusing collection of
news and views about the world of grocery plus trends, grocery trivia, new products, videos, tweets & more.

Click Here to read the latest Grocery Story, "Cows Aren't Happy? Udder Nonsense!"
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                             EARLY FEBRUARY 2020 ISSUE                    Volume 16, No. 3                    Published Online Since 2005                  

Why Small Brands Are Big Online...
And What to Do About It

What is the winning playbook and capabilities of smaller, emerging digital disruptors? And how are the best organizations thinking differently about organizing and structure?

In this opening session from CPGmatters' November virtual LEAD Marketing Conference, Keith Anderson of Profitero describes how small brands are winning the Amazon sales battle...and how large brands are fighting back.

Click on the screen below to view this webinar:

After viewing this recording click here to see all the session recordings from CPGmatters' November 2019 virtual LEAD Marketing Conference.

May 13-15 at SNIEC in Shanghai

Don’t miss Asia’s Largest Food Innovation Exhibition, featuring over 4,500 exhibitors showcasing products across 17 halls. At SIAL China 2020, new food villages will be set up including a Beer Village, Organic & Wellness Village, Baby Food Village, and Fish & Seafood area.

SIAL China, the world’s fourth-largest food show after SIAL in Paris, Anuga in Cologne and Gulfood in Dubai, sets the benchmark for overseas companies stepping into Asia and China, as well as providing valuable market insights, trends, and innovations of the regional food industry.

To register for your visitor badge or get more information, visit

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Nestle Purina Pet Care 
Tiptoes into Voice Technology    

As one of the largest pet-food companies in America, Nestle
Purina Pet Care has been trying to harness the power of voice
technology in marketing its dog-food brands including iconic
Alpo, Beneful, Prime and PurinaOne. Shoppers ordering products by voice at home may be the Holy Grail, but the company is taking small steps to that goal with a unique approach.   
read the story

Frito-Lay Scores a Touchdown for Super Bowl Snacking 

Nine of ten Americans say watching the Super Bowl is not complete without snacks and dips. That's a winning sentiment for Frito-Lay North America, an official sponsor of the annual event.  
read the story

CPG Brands: Winning in the Era of Relevance  

A brand must have ethical values and demonstrate authenticity in everything it does. That means engendering a sense of connection between brand, consumer and the wider community.      
read the story

CPGs Need a Cross-Channel Approach to Promotional Media

As marketers respond to newer and expanded ways that consumers plan, shop and save, promotional budgets are spread across a fragmented retail and offer landscape.
read the story

Sales of Meat-Free Food Shoot Up in the UK  

From meatless steaks to plant-based Whoppers, vegan food product launches are now in full swing as new research from Mintel reveals a nation hungry for meat-free foods.     
read the story

Cross-Brand Collaborations Open up Store Shelf Space
For CPG Brands 

Crossovers aren’t just for comic book characters anymore as CPG companies are more frequently reaching across the aisle to other manufacturers to create product mashups.           
read the story


CBA Forms CBD Board…..Awards and New Board for FMI…..Shoppers Turning to Dollar
and E-Commerce Channels…..FMI Sets New Strategy…..Amarna Enhances Food Safety

read the stories

Zen and the Art of Grocery Shopping
"An irreverent and provocative look
at contemporary grocery shopping."
- Kirkus Reviews

Grocery shopping is an existential
threat to our sanity. On Sampling Day,
we have to park the car in the next
zip code. We can't find a shopping
cart without sticky handlebars.
Checkout lines are too long, but we
can't buy beer at the self-checkout.

If you're flummoxed, read this
quirky collection of stories by
John Karolefski to find tranquility -
and a zany perspective.

Check out the Introduction here; "Look inside the book" and order your copy (paperback or Kindle) on Amazon by clicking here.