Cows Aren't Happy?
a light-hearted and
amusing collection of
news and views about the world of grocery plus trends, grocery trivia, new products, videos, tweets & more.
Click Here to read the latest Grocery Story, "Cows Aren't Happy? Udder Nonsense!"
EARLY FEBRUARY 2020 ISSUE Volume 16, No. 3 Published Online Since 2005
Why Small Brands Are Big Online...
And What to Do About It
What is the winning playbook and capabilities of smaller, emerging digital disruptors? And how are the best organizations thinking differently about organizing and structure?
In this opening session from CPGmatters' November virtual LEAD Marketing Conference, Keith Anderson of Profitero describes how small brands are winning the Amazon sales battle...and how large brands are fighting back.
Click on the screen below to view this webinar:
After viewing this recording click here to see all the session recordings from CPGmatters' November 2019 virtual LEAD Marketing Conference.
SIAL CHINA 2020
May 13-15 at SNIEC in Shanghai
Don’t miss Asia’s Largest Food Innovation Exhibition, featuring over 4,500 exhibitors showcasing products across 17 halls. At SIAL China 2020, new food villages will be set up including a Beer Village, Organic & Wellness Village, Baby Food Village, and Fish & Seafood area.
SIAL China, the world’s fourth-largest food show after SIAL in Paris, Anuga in Cologne and Gulfood in Dubai, sets the benchmark for overseas companies stepping into Asia and China, as well as providing valuable market insights, trends, and innovations of the regional food industry.
Website Designed by CPGmatters, LLC © 2020 at Homestead™
Tiptoes into Voice Technology As one of the largest pet-food companies in America, Nestle Purina Pet Care has been trying to harness the power of voice technology in marketing its dog-food brands including iconic Alpo, Beneful, Prime and PurinaOne. Shoppers ordering products by voice at home may be the Holy Grail, but the company is taking small steps to that goal with a unique approach.
PRODUCTS & SOLUTIONS
Frito-Lay Scores a Touchdown for Super Bowl Snacking
Nine of ten Americans say watching the Super Bowl is not complete without snacks and dips. That's a winning sentiment for Frito-Lay North America, an official sponsor of the annual event.
CPG Brands: Winning in the Era of Relevance
A brand must have ethical values and demonstrate authenticity in everything it does. That means engendering a sense of connection between brand, consumer and the wider community.
CPGs Need a Cross-Channel Approach to Promotional Media
As marketers respond to newer and expanded ways that consumers plan, shop and save, promotional budgets are spread across a fragmented retail and offer landscape.
Sales of Meat-Free Food Shoot Up in the UK
From meatless steaks to plant-based Whoppers, vegan food product launches are now in full swing as new research from Mintel reveals a nation hungry for meat-free foods.
Cross-Brand Collaborations Open up Store Shelf Space
For CPG Brands
Crossovers aren’t just for comic book characters anymore as CPG companies are more frequently reaching across the aisle to other manufacturers to create product mashups.
CPG MARKET WATCH
CBA Forms CBD Board…..Awards and New Board for FMI…..Shoppers Turning to Dollar
and E-Commerce Channels…..FMI Sets New Strategy…..Amarna Enhances Food Safety