CPG WEBINAR
Why Your Brand Needs VR Now:
Save Weeks and Dollars By Developing Your Next In-Store Concept in Virtual

It's clear now that the way we shop has shifted. As the lines between in-store and online retail channels blur, today’s retailers and brands should be focusing on innovation, and bringing shopper experience front and center.

Virtual reality solutions for retail are solving those major pain points for many of today’s savvy retailers and manufacturers. Join InContext Solutions VP of Client Development, Anil Taneja, as he details how InContext’s enterprise VR platform, ShopperMX™, allows users to ideate, evaluate and activate new in-store concepts; bringing them to market in a fraction of the time and for the fraction of the investment. Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:















After Listening, Click Here to See All the Recordings from Our November 2017 Virtual LEAD Marketing Conference

























                              EARLY FEBRUARY 2018 ISSUE       Volume 14, No. 3                            Publishing Since 2005                  
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CPG WEBINAR
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:



























SIAL CANADA:
The Largest Food Innovation Trade Show In North America
May 2-4 at the Montreal Convention Center

Come and discover the latest food trends and innovations! The Salon International de l'Alimentation (SIAL), the largest food innovation observatory in North America, will take place in Montreal, one of the most influential food cities where the European flair meets the North American culture, May 2nd to May 4th. This international trade show is dedicated to the agri-food industry, food retail, food processing, hotels, restaurants, institutional and commercial catering.

For information on exhibiting or attending, visit www.sialcanada.com or contact us at info@sialcanada.com.



2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE
Influencing the Connected Shopper:
Integrating Insights & Analytics
To Drive Growth
May 7-9 at the Gaylord Opryland in Nashville

This year’s CMA Conference will take place May 7-9, 2018 at the Gaylord Opryland, Nashville, TN. The conference features breakout and keynote presentations, networking opportunities, introductions to new tools and solutions, and so much more! It is designed to provide attendees with an unparalleled experience. Meet with your category management and shopper insights peers to help grow your business, and network with other attendees so you are ready to Connect + Gain Insight + Prosper in 2018!

For more information, click here.




WILL TECHNOLOGY
IMPROVE SHOPPING?

Grocery Stories to Entertain & Inform

GroceryStories.com
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia,
new product reviews,
videos, tweets & more.

Click Here to read the latest story,
"Will Technology Improve Shopping?"
CPG ALERTS

PATH TO PURCHASE SUMMIT
March 12-14 in Chicago

The new Path to Purchase Summit (P2PSummit) exists to re-imagine the future of commerce in today’s transformational retail environment. With laser-focused content, applied learning and sophisticated solutions, P2PSummit is where leaders choose to learn what lies ahead on the path to purchase.

Six main stage keynotes from:
  • Ashley McCollum, General Manager, Tasty, BuzzFeed
  • Jamie Kieffer, Managing Director, Client Strategy, Edelman
  • Ted Souder, Head of Retail, Google
  • Art Sebastian, VP, Digital Shopping & E-Commerce, Meijer
  • Adam Holyk, SVP & Chief Marketing Officer, Walgreens with Wendy Liebmann, Founder, CEO & Chief Shopper, WSL Strategic Retail
  • Panel discussion led by Nicky Jackson, Founder & CEO, RangeMe and featuring Rachel Vegas, Chief Merchant, Brandless

30+ panel discussions, case studies and seminars exploring e-commerce, digital, retail innovation, shopper marketing best practices and more.

Shopper Marketing Effies and Hall of Fame Awards – the only combined event celebrating the most effective integrated marketing campaigns and top talent in the shopper marketing industry.

Only P2PSummit is backed by the member community of the Path to Purchase Institute, the most trusted and reliable source for connecting thought-leaders and facilitating the sharing of industry insights.

Learn more and register today











DIGITAL SOLUTIONS
Digitize!
Procter & Gamble Banks on Digitization for Growth 

Digitization is how Procter & Gamble is coming up with its
most ambitious and relevant new features and products.
Digitization is how the Cincinnati-based CPG giant is going to
beat back the global competition, be it small or big such as
Unilever. That’s a lot of pressure to put on Kathleen Fish,
P&G’s chief technology officer. But harnessing digital
capabilities for the sake of innovation is in her bailiwick, so hers is a crucial role for a company that continues to rely on robust innovation for continued relevance, growth and profitability. “Innovation is the core of what we do,” Fish told CPGmatters.
read the story

SHOPPER MARKETING
Red Bull Reconsiders Shelf Placement
In Large Format Stores

Red Bull North America is taking action based on the results of a study of energy-drink shoppers buying in large-format stores including supermarkets and mass discounters.
read the story

CATEGORY MANAGEMENT
Critical Issues on Tap at Annual CMA Conference

James Ford, VP of Category Strategic Advisory at Coca-Cola, will head up an impressive roster of speakers at the 2018 Category Management and Shopper Insights Conference.
read the story

COUPONS 
Printed Store Circular Lingers as Source of In-Ad Coupons

While the digital circular is available more and more, its place as a permanent replacement for paper is only emerging. That’s good news for in-ad coupons – for now.
read the story

INTERNATIONAL
Five Global Packaging Trends for 2018

The macro packaging trends have serious implications for CPG manufacturers and their brands because they reflect the latest consumer attitudes and purchase behaviors.
read the story

RETAIL TRENDS
CPG Brands Push Retailers to Up their Tech Games  

CPG companies are becoming a driving force behind the technological advancement of trading partners. How much should retailers allow CPG to drive in-store tech projects?   
read the story

MARKET WATCH

Top U.S. Grocer Named…..Momentum for SIAL China…..LEAD Conference Speakers/
Sponsors Wanted…..Online Grocery Purchases Growing…..Global FMCG in New Channels   
read the stories