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                           MID-JANUARY 2019 ISSUE                    Volume 15, No. 2                    Published Online Since 2005                  
Shoplifting Is Not an Art Form
Grocery Stories to Entertain & Inform
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia, new
products, trends, videos,
tweets and more.

Click Here to read the latest Grocery Story, "Shoplifting Is Not an Art Form."

Decisions Made Easy:
Driving Growth Through Shopper Insights

The shopper’s value equation is being shaped by more factors than ever before. Digital content, mobile ads, omni-commerce solutions and an every expanding list of places to buy groceries are impacting shopping behaviors. 

Learn about the key motivating factors in the shopper’s value equation along the path to purchase and how they are shaping buying behaviors in-store and online by listening to this presentation from our recent virtual LEAD Marketing Conference by Paul Weitzel, VP Analytics at Inmar.

Click on the image below to view the recording:

After viewing this recording click here to see all the session recordings from CPGmatters' November virtual conference.

Books from the Shopper Technology Institute - Available in Paperback &
Kindle Editions

Digital Disruption in CPG & Retail
Digital Disruption is the use of new
technologies -- such as virtual reality,
augmented intelligence, and blockchains --
to improve traditional processes and
procedures. Coming to grips with digital
disruption begins by understanding its impact
and implications.

This book aims to be your guide, featuring
essays by thought leaders and solution
providers that outline the new processes and
procedures so that merchants and marketers
can chart a new path in today's rapidly-changing marketplace. Click here for more details or to order a copy.

The Essentials of Shopper Technology
Shopper Technology consists of tactics and
applications that engage and motivate
shoppers, analyze their behavior, and enable
trading partners to improve their operations.
Consider this book as a way to cut through the
clutter as technology roars on, competition
heats up, and shoppers become more
Click here for more details or to order.

New Directions in Shopper Technology
This book builds on the foundation of The
Essentials of Shopper Technology. Divided
into five sections -- Shoppers, Loyalty,
Engagement, Analyltics and Digital --
chapters outline the challenges facing
merchants and marketers, and offer an
analysis of the solutions and their
implications. Order now.

The Little Book of Big Data
Big Data is important. It's big and getting
bigger...and companies of all sizes need to
leverage Big Data to engage consumers and
monitor their behavior in stores, improve
retail performance, and distance themselves
from competing brand marketers. But how
can this be done? Is there a roadmap for
success? And how is success measured?
This book provides much needed guidance
and a path forward. Order now.
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Snack Hub
Mondelēz Relies on Unique
Recipe for Future of Snacks

Nearly every major CPG company lately has
embarked on a way to access innovation and
entrepreneurial energy in cutting-edge ideas and smaller companies. Mondelēz International has now laid out its gambit: an “innovation hub” called SnackFutures that will capitalize on changing consumer trends and emerging growth opportunities in snacking around the world.

read the story

SC Johnson Expands Ingredient Transparency

A global ingredient program is delivering transparency to consumers who use the company’s world-class brands for household cleaning, home storage, air care and pest control.
read the story

What’s Next for Trading Partner Collaboration?

Shifts in consumer food values require trading partners to be more mindful of the emerging drivers of customers’ path-to-purchase. These trends and others are changing the outlook for collaboration.  
read the story

What’s the Forecast for Coupons in 2019?

Another year unfolds with a variety of questions about couponing. Brands and their retail partners want answers so they can plan their promotional strategies. What is coming up? 
read the story

Anticipation Building for TuttoFood 2019 in Milan  

TuttoFood, the international B2B show dedicated to food and beverage, will roll out the red carpet for attendees May 6-9 in Milan, Italy with a mix of exhibits, workshops and seminars.
read the story

E-Commerce Forces CPG Brands to Think Differently

Consumer packaged goods companies have always had to adapt their businesses to meet the needs of retail customers with new and growing channels of distribution. E-commerce is no exception.     
read the story


Franklin Food Automates Compliance Docs…..Chicken of the Sea International Resolves Antitrust Lawsuit…..New Display Technique for ‘Healthy’ Food…..Trader Joe’s Is Top U.S. Grocer…..Call for Nominations for Private Label Hall of Fame
read the stories