With One-to-One Brand Building Digital technology and data are continuing to transform today’s CPG marketing world. Procter & Gamble is one of the major companies leveraging these two change agents to move away from marketing to the masses to targeting consumers with precision. The result for P&G has been greater efficiency in marketing and a boost in brand building for its world class portfolio that includes Always, Gillette, Olay, Tide, Ariel and others.
PRODUCTS & SOLUTIONS
Top 20 CPG Industry Predictions for 2020
Integration of the in-store and online shopping experience, non-traditional channel growth and higher demand for pet products are among the forecasted trends for 2020.
CPG Brands: Winning in the Era of Relevance
A brand must have ethical values and demonstrate authenticity in everything it does. That means engendering a sense of connection between brand, consumer and the wider community.
Bold Coupon Predictions for 2020 Reveal Diversity of Opinions
Predictions differ about the future of coupons in terms of type, delivery, creativity, security and consumer acceptance. Leaders of the coupon industry speak out.
Global Food and Drink Trends for the Next Ten Years
The food industry has been changing rapidly, keeping pressure on marketers to keep up. Taking the long view, there are three key trends that will shape business over the next 10 years
Giant Thinks AR-Games Are Ripe for Grocery Aisles
Giant Food Stores has introduced an augmented reality (AR) promotion, Snowflake Search, designed to send kids on scavenger hunts in stores while their parents shop.
CPG MARKET WATCH
Plant-Based Meat Label Standards Released…..GMA Endorses Bills to Curb Recycling Crisis …..New Data Center Elevates Food Safety Security…..New CEO for Label Insight