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                          EARLY JANUARY 2019 ISSUE                    Volume 15, No. 1                    Publishing Since 2005                  
Tech Predictions for 2019
Grocery Stories to Entertain & Inform
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia,
reports on new products and trends, videos, tweets and more.

Click Here to read the latest grocery story, "Tech Predictions for 2019"

Decisions Made Easy:
Driving Growth Through Shopper Insights

The shopper’s value equation is being shaped by more factors than ever before. Digital content, mobile ads, omni-commerce solutions and an every expanding list of places to buy groceries are impacting shopping behaviors. 

Learn about the key motivating factors in the shopper’s value equation along the path to purchase and how they are shaping buying behaviors in-store and online by listening to this presentation from our recent virtual LEAD Marketing Conference by Paul Weitzel, VP Analytics at Inmar.

Click on the image below to view the recording:

After viewing this recording click here to see all the session recordings from CPGmatters' November virtual conference.

Books from the Shopper Technology Institute - Available in Paperback &
Kindle Editions

Digital Disruption in CPG & Retail
Digital Disruption is the use of new
technologies -- such as virtual reality,
augmented intelligence, and blockchains --
to improve traditional processes and
procedures. Coming to grips with digital
disruption begins by understanding its impact
and implications.

This book aims to be your guide, featuring
essays by thought leaders and solution
providers that outline the new processes and
procedures so that merchants and marketers
can chart a new path in today's rapidly-changing marketplace. Click here for more details or to order a copy.

The Essentials of Shopper Technology
Shopper Technology consists of tactics and
applications that engage and motivate
shoppers, analyze their behavior, and enable
trading partners to improve their operations.
Consider this book as a way to cut through the
clutter as technology roars on, competition
heats up, and shoppers become more
Click here for more details or to order.

New Directions in Shopper Technology
This book builds on the foundation of The
Essentials of Shopper Technology. Divided
into five sections -- Shoppers, Loyalty,
Engagement, Analyltics and Digital --
chapters outline the challenges facing
merchants and marketers, and offer an
analysis of the solutions and their
implications. Order now.

The Little Book of Big Data
Big Data is important. It's big and getting
bigger...and companies of all sizes need to
leverage Big Data to engage consumers and
monitor their behavior in stores, improve
retail performance, and distance themselves
from competing brand marketers. But how
can this be done? Is there a roadmap for
success? And how is success measured?
This book provides much needed guidance
and a path forward. Order now.
Website Designed by CPGmatters, LLC © 2019 at Homestead™
Drinks on Target
Coca-Cola Targets C-Store
Customers with New Beverages
In 2019

The beverage giant is focusing on convenience-store outlets more than ever, illustrating its growing commitment by introducing a slew of extensions of its existing brands and even adding new brands to its c-store portfolio, in launches planned for early 2019. The flurry of new products reflects the rising importance of the c-store format for Coca-Cola and the beverage industry in general, and also the evolution of the traditional channel into a more dynamic place to peddle drinks.

read the story

P&G Launches Shampoo with Verified Transparency

Procter and Gamble has taken a leadership role in product transparency at a time when the issue continues to be of interest to consumers concerned about their health.
read the story

It's Business Unusual for CPGs:
Three Tech-Led Routes Forward

Incumbents must be agile enough to respond to fast-changing consumer expectations and establish effective partnerships throughout their ecosystems to deliver differentiated products and services at speed.  
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What Is Really Happening Today?

Where should the focus be on coupons today? To find the real story, let’s not reflect on the ups and downs of couponing, but on the strategy and mindset behind these trends.
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Three Global Food and Drink Trends for 2019  

Manufacturers must focus on three forward-looking trends that will propel global food and drink innovation in 2019 and beyond, says Mintel, a market intelligence agency.
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Are Retailers Getting Over their SKU Management Hurdles?

Using sales-based hurdle rates traditionally has been the best way to determine which items should get space on store shelves. Today, hurdle rates aren’t the only determining factor..     
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Delivery and Pick Up to Propel Online Grocery…..GMOs on Food Labels…..Simplified Food Expiration Dates…..AI Guide to Generating Growth…..GMO-Free Replacing Natural in Canada

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