EARLY JANUARY 2019 ISSUE Volume 15, No. 1 Publishing Since 2005
Tech Predictions for 2019
Grocery Stories to Entertain & Inform
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia,
reports on new products and trends, videos, tweets and more.
Click Here to read the latest grocery story, "Tech Predictions for 2019"
Decisions Made Easy:
Driving Growth Through Shopper Insights
The shopper’s value equation is being shaped by more factors than ever before. Digital content, mobile ads, omni-commerce solutions and an every expanding list of places to buy groceries are impacting shopping behaviors.
Learn about the key motivating factors in the shopper’s value equation along the path to purchase and how they are shaping buying behaviors in-store and online by listening to this presentation from our recent virtual LEAD Marketing Conference by Paul Weitzel, VP Analytics at Inmar.
Click on the image below to view the recording:
After viewing this recording click here to see all the session recordings from CPGmatters' November virtual conference.
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Coca-Cola Targets C-Store Customers with New Beverages
The beverage giant is focusing on convenience-store outlets more than ever, illustrating its growing commitment by introducing a slew of extensions of its existing brands and even adding new brands to its c-store portfolio, in launches planned for early 2019. The flurry of new products reflects the rising importance of the c-store format for Coca-Cola and the beverage industry in general, and also the evolution of the traditional channel into a more dynamic place to peddle drinks.
PRODUCTS & SOLUTIONS
P&G Launches Shampoo with Verified Transparency
Procter and Gamble has taken a leadership role in product transparency at a time when the issue continues to be of interest to consumers concerned about their health.
It's Business Unusual for CPGs:
Three Tech-Led Routes Forward
Incumbents must be agile enough to respond to fast-changing consumer expectations and establish effective partnerships throughout their ecosystems to deliver differentiated products and services at speed.
What Is Really Happening Today?
Where should the focus be on coupons today? To find the real story, let’s not reflect on the ups and downs of couponing, but on the strategy and mindset behind these trends.
Three Global Food and Drink Trends for 2019
Manufacturers must focus on three forward-looking trends that will propel global food and drink innovation in 2019 and beyond, says Mintel, a market intelligence agency.
Are Retailers Getting Over their SKU Management Hurdles?
Using sales-based hurdle rates traditionally has been the best way to determine which items should get space on store shelves. Today, hurdle rates aren’t the only determining factor..
CPG MARKET WATCH
Delivery and Pick Up to Propel Online Grocery…..GMOs on Food Labels…..Simplified Food Expiration Dates…..AI Guide to Generating Growth…..GMO-Free Replacing Natural in Canada