Competing in an
OmniChannel World with
In-Store Behavior Analytics
The increasing focus on Omnichannel Retailing creates unique and pressing challenges for retailers and manufacturers alike. Adapting strategies and tactics is a must, and winning in this new environment requires access to fresh and untapped data sources.
The answer lies in-store—specifically, in filling the in-store information gap that exists in brick and mortar retail. New sensing technologies and analytics capabilities are bringing online-like visibility to physical retail enabling the optimization of all aspects of the shopper experience.
Learn how VideoMining’s ShopperImpact platform provides retailers and CPGs with feedback on what works and what doesn’t, and see how learnings are applied to address real-world challenges. Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:
EARLY JANUARY 2018 ISSUE Volume 14, No. 1 Publishing Since 2005
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics
In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.
The presentation covers:
- How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
- Identification of unique customer signals and behaviors hidden in sales orders.
- Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
- Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.
Click on the screen below to view this presentation:
DON’T LOSE MARKET SHARE
IN THE E-COMMERCE CHANNEL!
Are you prepared to win in the new world of eCommerce, which is rapidly transforming the CPG landscape? Marketers need to take steps immediately to come to grips with the speed of change.
The best path forward is joining an executive-level Share Group of non-competitive CPG companies to pool everyone's learnings on how to market most effectively. It is an efficient way to learn faster and keep up to date at a relatively low cost.
Components of this comprehensive program include in-person meetings twice a year; conference calls to address sudden marketplace; a monthly newsletter of trends and developments in eCommerce; crowdsourcing; and more.
The share group organizer is Gordon Wade, veteran CPG thought leader and an architect of the original category management process and the updated CatMan 2.0. You can contact him directly at GWade@ShopperTech.org. He will provide more details about the share group, and also send you his latest white paper, How E-Com will change CPG Marketing and the Retail Experience.
JUST PUBLISHED: STI's Fourth Book,
Digital Disruption is the use of
new technologies -- such as
virtual reality, augmented
intelligence, and blockchains --
to improve traditional processes
and procedures. Coming to
grips with digital disruption
begins by understanding its
impact and implications.
This new book from the
Shopper Technology Institute
aims to be your guide, featuring
essays by thought leaders and
solution providers that outline
the new processes and proce-
dures so that merchants and
marketers can chart a new path
in today's rapidly-changing
Paperback and Kindle versions
of the book are available now
TOP TRENDS IN
GROCERY SHOPPING FOR 2018
Grocery Stories to Entertain & Inform
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia,
videos, product reviews, tweets and more.
"Top Trends in Grocery Shopping for 2018."
THE LARGEST FOOD INNOVATION TRADE SHOW IN NORTH AMERICA
May 2-4 at the Montreal Convention Center
Come and discover the latest food trends and innovations! The Salon International de l'Alimentation (SIAL), the largest food innovation observatory in North America, will take place in Montreal, one of the most influential food cities where the European flair meets the North American culture, May 2nd to May 4th. This international trade show is dedicated to the agri-food industry, food retail, food processing, hotels, restaurants, institutional and commercial catering.
2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE:
Influencing the Connected Shopper:
Integrating Insights & Analytics
To Drive Growth
May 7-9 at the Gaylord Opryland in Nashville
This year’s CMA Conference will take place May 7-9, 2018 at the Gaylord Opryland, Nashville, TN. The conference features breakout and keynote presentations, networking opportunities, introductions to new tools and solutions, and so much more! It is designed to provide attendees with an unparalleled experience. Meet with your category management and shopper insights peers to help grow your business, and network with other attendees so you are ready to Connect + Gain Insight + Prosper in 2018!