CPG WEBINAR
Competing in an
OmniChannel World with
In-Store Behavior Analytics

The increasing focus on Omnichannel Retailing creates unique and pressing challenges for retailers and manufacturers alike. Adapting strategies and tactics is a must, and winning in this new environment requires access to fresh and untapped data sources.

The answer lies in-store—specifically, in filling the in-store information gap that exists in brick and mortar retail. New sensing technologies and analytics capabilities are bringing online-like visibility to physical retail enabling the optimization of all aspects of the shopper experience.

Learn how VideoMining’s ShopperImpact platform provides retailers and CPGs with feedback on what works and what doesn’t, and see how learnings are applied to address real-world challenges. Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:


















After Listening, Click Here to See All the Recordings from Our November 2017 Virtual LEAD Marketing Conference

























                         EARLY JANUARY 2018 ISSUE       Volume 14, No. 1                            Publishing Since 2005                  
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CPG WEBINAR
Sales and Revenue Transformation Utilizing Historical Customer Order Data & Predictive Analytics

In this session, Vik Mehta, Founder/Managing Pricipal of eMoksha Consulting, discusses how B2B/B2C businesses can apply predictive analytics strategies to historical customer orders to create tremendous value. He also demonstrates how
“actionable data” is more meaningful than “big data” in this context.

The presentation covers:

  • How retailers and e-commerce businesses can achieve revenue growth from historical sales orders
  • Identification of unique customer signals and behaviors hidden in sales orders.
  • Discussion of growth strategies such as customer retention, predicting/preventing customer churn, gaining lost customers and cross-selling/up-selling.
  • Realigning sales teams towards sales quality rather than quantity utilizing customer value scoring.

Click on the screen below to view this presentation:



























DON’T LOSE MARKET SHARE
IN THE E-COMMERCE CHANNEL!

Are you prepared to win in the new world of eCommerce, which is rapidly transforming the CPG landscape? Marketers need to take steps immediately to come to grips with the speed of change.

The best path forward is joining an executive-level Share Group of non-competitive CPG companies to pool everyone's learnings on how to market most effectively. It is an efficient way to learn faster and keep up to date at a relatively low cost.

Components of this comprehensive program include in-person meetings twice a year; conference calls to address sudden marketplace; a monthly newsletter of trends and developments in eCommerce; crowdsourcing; and more.

The share group organizer is Gordon Wade, veteran CPG thought leader and an architect of the original category management process and the updated CatMan 2.0. You can contact him directly at GWade@ShopperTech.org. He will provide more details about the share group, and also send you his latest white paper, How E-Com will change CPG Marketing and the Retail Experience.


JUST PUBLISHED: STI's Fourth Book,
Digital Disruption in CPG & Retail

Digital Disruption is the use of
new technologies -- such as
virtual reality, augmented
intelligence, and blockchains --
to improve traditional processes
and procedures. Coming to
grips with digital disruption
begins by understanding its
impact and implications.

This new book from the
Shopper Technology Institute
aims to be your guide, featuring
essays by thought leaders and
solution providers that outline
the new processes and proce-
dures so that merchants and
marketers can chart a new path
in today's rapidly-changing
marketplace.

Paperback and Kindle versions
of the book are available now
from Amazon; click here for details.

TOP TRENDS IN
GROCERY SHOPPING FOR 2018

Grocery Stories to Entertain & Inform

GroceryStories.com
is a light-hearted and
amusing collection of
news and views about
the world of grocery
plus grocery trivia,
videos, product reviews, tweets and more.

Click Here to read the latest story,
"Top Trends in Grocery Shopping for 2018."
CPG ALERTS

SIAL CANADA:
THE LARGEST FOOD INNOVATION TRADE SHOW IN NORTH AMERICA
May 2-4 at the Montreal Convention Center

Come and discover the latest food trends and innovations! The Salon International de l'Alimentation (SIAL), the largest food innovation observatory in North America, will take place in Montreal, one of the most influential food cities where the European flair meets the North American culture, May 2nd to May 4th. This international trade show is dedicated to the agri-food industry, food retail, food processing, hotels, restaurants, institutional and commercial catering.

For information on exhibiting or attending, visit www.sialcanada.com or contact us at info@sialcanada.com.


2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE:
Influencing the Connected Shopper:
Integrating Insights & Analytics
To Drive Growth
May 7-9 at the Gaylord Opryland in Nashville

This year’s CMA Conference will take place May 7-9, 2018 at the Gaylord Opryland, Nashville, TN. The conference features breakout and keynote presentations, networking opportunities, introductions to new tools and solutions, and so much more! It is designed to provide attendees with an unparalleled experience. Meet with your category management and shopper insights peers to help grow your business, and network with other attendees so you are ready to Connect + Gain Insight + Prosper in 2018!

For more information, click here.





CATEGORY MANAGEMENT
Little Debbie Rules
Category Management Expertise
Drives Marketing Success for McKee Foods 

The snack-cake maker is using its category-
management responsibilities to drive effective
shopper-marketing programs. McKee Foods is
then learning from the execution of those tactics
how to be a better category manager for its
retailer partners. As a result, the Collegeville,
Tenn.-based company is seeing increasing
success for shopper-marketing initiatives
promoting its iconic Little Debbie brand, and also more effectiveness for its significant category-management responsibilities as America’s No. 1 snack-cake maker.
read the story

DIGITAL SOLUTIONS
How Consumer Goods Companies Can Gear Up
For the Omnichannel World   

In 2020, e-commerce will account for 20 percent of all retail sales. The future of commerce is not just stores and not just online, but a combination of the two.
read the story

IN-STORE MARKETING
CPG Marketers Can Enhance the In-Store Experience

Grocery retailers are entering uncharted territory as they look for ways to reel in shoppers in 2018. Fortunately, CPG manufacturers can help enhance the in-store experience.
read the story

COUPONS 
Enhanced Personalization Will Enable Digital Success
In New Year  

Better targeting and personalization will improve the effectiveness of coupons in 2018. A key demographic to focus on will be Millennials who are avid users of both FSIs and digital.
read the story

INTERNATIONAL
Five Global Food and Drink Trends for 2018

Some trends in food and drink will gain wider traction in the coming months, while other emerging trends are influential, but just on the fringe in many regions around the world.
read the story

RETAIL TRENDS
Next Logical Step for Category Management  

Recent radical changes in shopper behavior are putting pressure on category management practices to further adapt to the new dynamics of retail, especially online shopping.  
read the story

MARKET WATCH

Tech Prediction for 2018…..Thumbs Up for Tax Reform…..Digital Innovation to Accelerate…..AFS Recognized for Retail Execution…..Dairy Downer Down Under
read the stories