Our Early December Issue features the following stories:
DIGITAL SOLUTIONS:Frito-Lay Leverages eCommerce to Meet Consumer Needs
IN-STORE MARKETING:In-Lane Program Gives Brands and Retailers Incremental Reach to Non-Digital Shoppers
CPG VIEWPOINTS:Decoding the Omni Channel Path-to-Purchase: Driving Brand Growth through Behavioral Design
COUPONS:What Can Be Done to Prevent Coupon Fraud?
INTERNATIONAL:Sales of Breakfast Cereal Increasing around the World
RETAIL TRENDS: CBD and Plant-Based Meats Are the Next Big Things in Store Brands
CPG WEBCAST:Test Launch Is the New Black
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