Our Mid-October Issue features the following stories:
SHOPPER MARKETING: Hershey Leverages Shopper Insights to Reinvent the Candy Aisle
DIGITAL SOLUTIONS:CPGs Must Change their Relationship with Connected Consumers: SAP
INTERNATIONAL:Italian Olive Oil Industry Fights Back over Claims of Adulterated Product
COUPONS:GS1 US and JICC Collaborate to Deliver Digital Couponing Standard
PRIVATE BRANDS:Chris Wallace of Fox News Sunday to Keynote PLMA Trade Show
CPG WEBINAR:Competitive Data as a Competitive Differentiator
RETAIL TRENDS:Could Heat Mapping Be an Equalizer for Brick & Mortar?
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