Our Mid-August Issue features the following stories:
IN-STORE MARKETING: Hershey Leverages Virtual Reality to Spur Candy Sales
DIGITAL SOLUTIONS:Reynolds Improves Data Standardization of its Products
CPG VIEWPOINTS:Making 'Growth Mapping' Work for CPG
COUPONS:Data and ANalytics Offering Precisely Pinpoints Value Seekers
PRODUCTS & SOLUTIONS:Government-Mandated Recalls Moving to Social Media, Direct Notification
RETAIL TRENDS:How Should Retailers Reinvent the Center Store?
CPG WEBINAR:The Importance of Forecast Accuracy Metrics
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