Our early December Issue features the following stories:
PRODUCTS & SOLUTIONS: More Sugar Taxes Roil PepsiCo and Coca-Cola
IN-STORE MARKETING:Mars Chocolate and Wrigley Spur Impulse Sales at Checkout
COUPONS:New Planning Guide Underscores Importance of Mobile Coupons
DIGITAL SOLUTIONS:CPG Brands Are Lagging on POS Data Analytics
CPG VIEWPOINTS:How to Lead Holiday Shoppers Down the Path to Purchase
CPG WEBINAR:Data-Driven Strategies for Understanding and Engaging Your Shoppers
RETAIL TRENDS:What Should Stores Do about BOPIS Abandonment?
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